It’s hard not to feel like the Kardashian-Jenner clan have their hands in everything. Kylie Jenner has Kylie Cosmetics, Kylie Skin, Kylie Baby, and Kylie Swim; Kendall Jenner has liquor brand 818 Tequila; Kim Kardashian has SKIMS Shapewear, SKKN BY KIM, and private equity firm SKKY Partners; Kourney Kardashian has wellness site Poosh and Lemme gummy supplements; Khloe Kardashian has clothing company, Good American; and matriarch Kris has her cleaning brand, Safely.
But if you’re aiming for world domination, you obviously need to appeal to people’s stomachs, too. So it’s no surprise that the family has partnered with Crumbl to create the Kardashian Jenner Family menu from April 7 to 12.
It’s the First Time Crumbl Has Done This
“We’ve never had an entire menu takeover before, and who better to do that than the legendary ladies of the Kardashian Jenner Family,” Sawyer Hemsley, CBO and Co-Founder of Crumbl, said in a press release. “Iconic family meets iconic desserts—it just makes sense.”
While Crumbl hasn’t collaborated like this before, it has had many other partnerships. Last year, it had one with Kylie Jenner and Kylie Cosmetics. She teamed up with the cookie company to promote a new product. Crumbl shared her Instagram story on July 22, 2024, when she wrote, “OMMMGGGGGG! @kyliecosmetics x @crumblecookies !!!! to celebrate the launch of my skin tint blurring elixir we teamed up with Crumbl to create a limited edition set of Kylie Cosmetics cookies!”
Other alliances have included an Olivia Rodrigo GUTS cookie, a Beetlejuice Cake, and a Jonas Brothers cookie.
Each Kardashian/Jenner Has a Cookie in Their Honor
The cookies come in a limited-edition box with “XO, The Kardashian Jenner Family” written on the top. A different cookie is featured daily, representing each family member.
“Everyone’s favorite momager gives a nod to nostalgia with the Kris’ Classic Yellow Layer Cake,” Crumbl gushes in its press release. “Reflecting her clean-eating lifestyle, Kourtney’s Flourless Chocolate Cake is not only gluten-friendly and free of refined sugars but also decadently rich and chocolatey.”
“Snickerdoodle got a glow-up with Kim’s Snickerdoodle Crumb Cake Cookie—a cinnamon lover’s dream featuring streusel and white chips. The ooey-gooey goodness of Khloe’s Cookies & Cream Skillet Cookie is balanced with scoops of fresh vanilla bean cookies & cream mousse.”
“Kendall’s Cookie Dough Cupcake Cookie takes the Crumbl signature to a whole new level, by topping buttercream on a warm brown sugar cookie. Last but not least, Kylie’s Pink Confetti Sugar Cookie is a playful twist on a classic sugar cookie.”
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The Kardashian Jenners Take Over Crumbl With Limited-Edition Cookie Menu