Well, it looks like Sydney Sweeney has found a new way to intrigue her fans. The “Euphoria” actress has decided to get soapy with it, partnering with Dr. Squatch to sell her own bathwater.
Well…sort of.
The actress collaborated with the company, which stated that their new soap is infused with a signature “touch” of Sweeney’s bathwater. The announcement comes after she partnered with the same company last year, where she also appeared in another body advertisement. Dr. Squatch focuses primarily on men’s personal care, hence why the video went pretty viral on Instagram with over 100 million likes.
Sydney Sweeney Fans Go Wild
With the new campaign, Sweeney plays into the comments she received back in 2024. This, after several stated they would 100% buy the actress’ bathwater. She also revealed the announcement on her Instagram, captioning the photo, “You kept asking about my bathwater after the @drsquatch ad… so we kept it. Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.”
Talk about great marketing, huh?
As expected, several fans left excited comments on the posts, with one user saying, “Thanks, I’ll take 100.” Playing on Radiohead’s iconic song, “Creep,” one wrote, “(me hitting “purchase”) Cuz I’m a creep/ I’m a weirdo/ What the hell am I doin here/ I dont belong here.”
Through a press release, Sweeney stated, “When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap. It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.”
How To Enter The Giveaway
Dr. Squatch’s senior vice president of global marketing, Jon Ludeke, also spoke about the product, saying the soap bar is “bizarre, unexpected, and intended to get guys to think more deeply about the ingredients in the products they are putting on their bodies.”
“There’s no playbook for turning Sydney Sweeney’s actual bathwater into a bar of soap, but that’s exactly why we did it.”
For fans who really want to get their hands on the “Sydney’s Bathwater Bliss,” you’d better act fast. Made only available for a limited time, Dr. Squatch will only make 5,000 bars of soap. Luckily for us, it’ll all be luck of the draw. Fans can go ahead and enter a giveaway on their website or Instagram starting May 29th for a chance to win one. The giveaway will officially close on June 5th, and 100 will be available to give. The other bars will be on sale for $8 starting on June 6th and will be available while supplies last.
Time to start clicking…and scrubbing away!
Comments
A-Lister Makes Deal to Sell Her Bathwater