Bella Hadid announced on March 4, 2025, “My @frankiesbikinis collection is finally here.” The news was accompanied by an Instagram picture of Hadid modeling one of the new looks.
Frankies is a popular swimwear line known for its outstanding quality. It was “founded by mother-daughter duo Mimi and Francesca Aiello in their Malibu home in 2012,” according to its website.
The supermodel and daughter of former “The Real Housewives of Beverly Hills” star Yolanda Hadid finished the simple caption with a four leaf clover emoji, a heart on fire, and the simple phrase “designed with love.”
Hadid, who has frequently embraced Western-inspired style since becoming public with her professional horse trainer boyfriend Adan Banuelos in October 2023, posed in a tack room with a bandana knotted around her neck.
For the promo shot, Hadid wore the “x BELLA HADID Full Moon Bikini Bottom” in the color “Lucky Leopard.”
‘Biggest Launch In History’
Less than a day after announcing the launch, Hadid took to her Instagram Stories to share a screengrab of a text from Francesca Aiello, the founder and owner of the popular swimwear brand.
Aiello wrote in the message, “Biggest launch day in Frankie’s history.”
Hadid reacted by saying she was, “Humbled and crying so many tears of gratitude! Thank you so much for your support everyone – this is insane. We are so so thankful.”
The collection is inspired by Hadid’s signature style and personality.
The official Instagram page for the swimwear line explains, “You’ll find bits of Bella sprinkled into the entire collection – suede bikinis, leather accents, sweet lil details, there are hints to her roots in every single piece.”
Fans Reacted to Bella Hadid’s Post About Her Frankies Bikinis Launch
Hadid’s followers were thrilled with the launch, and showered her with love in the post’s comments.
One fan said, “We can see all the love you’ve put into every detail. Obsessed.”
“Mother is mothering!!!” exclaimed another.
Another fan called Hadid his “fave” before adding, “YOU KILLED THIS!”
Who Is Bella Hadid Dating?
Hadid’s recent penchant for Western wear may be partially inspired by all the time she’s been spending with her boyfriend, Adan Banuelos.
Banuelos is a champion equestrian rider from one of the world’s best-known cutting families, according to Cowboys & Indians. The National Cutting Horse Association describes the event as one in which “horse and rider have two and a half minutes to work two or three beasts and keep them from returning to the herd.”
In September 2024, Banuelos told W of meeting the model at a horse show, “I was just a lucky guy that said hi. I didn’t really know who I was saying hi to. I just knew, she’s gorgeous. And if I would’ve known, I probably would’ve stuttered my way right out it.”
The day after Valentine’s Day 2025, Hadid posted a carousel to Instagram that included a sweet clip of the model locked in a kiss with the cowboy as he lifted her off the ground.
Although they might be from different worlds, with Hadid growing up in Southern California and Banuelos calling Texas home, they share one huge thing in common – a love for horses.
In 2015, Hadid told People, “My devotion stemmed from my mom’s love of horses. I have been riding since I could walk and the fact that my mom knew everything about horses really helped my passion grow.”
Hadid retired from riding competitions in 2016, but with Banuelos, she’s returning to her equestrian roots.
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Bella Hadid Celebrates Launch of Collaboration With Huge Brand