Justin Bieber just made his baby boy the center of attention in the sweetest way possible. Bieber gave his baby boy a starring role in his latest music video. On Tuesday, August 5, the 31-year-old singer released the black-and-white music video for his song “Yukon” from his latest album SWAG.

And to everyone’s surprise, it featured adorable cameos from his wife Hailey Bieber and their 11-month-old son, Jack Blues.
Justin, Hailey & Baby Jack Share Sweet Moments on the Water in New Video
The heartwarming video opens with Justin on a boat, cradling Jack on his lap. The camera then cuts to Jack’s tiny legs kicking in the water, followed by sweet clips of Bieber kissing his baby’s toes and Hailey holding Jack close in the waves.
The family of three is seen relaxing together at the back of the boat, soaking in the sunshine and creating a picture-perfect moment.
Behind the Scenes: Baby Jack in the Studio
This isn’t the first time Jack has been part of Dad’s creative process. Back on July 7, Bieber shared a glimpse into a music session with his little one present. In the photos, Jack was seen standing near a coffee table surrounded by musicians, fairy lights twinkling in the background.
Bieber looked on lovingly as his son explored the studio, captioning the post with a simple trail of heart emojis. Justin’s recent actions for his baby boy is proof that fatherhood is at the center of his current inspiration.
A Glimpse Into Family Life With Justin & Hailey
Jack’s music video debut comes just months after Justin gave fans another peek into their family life. In a June Instagram post, the “Purpose” singer shared a carousel of candid photos showing him bonding with Jack poolside at home.
Though the baby’s face wasn’t revealed, the intimacy and joy of the father-son time were undeniable.
“Ay bay bay,” Bieber captioned the sunlit snaps, showing himself holding the little one while lounging outdoors.
From Secret Vows to Growing Family
Justin & Hailey, who tied the knot in September 2018, renewed their vows in a romantic Hawaiian ceremony in May 2024. They also shared a moment to announce they were expecting. Jack Blues Bieber was born in August 2024, and since then, the couple has been sharing occasional, heartfelt glimpses into life as a family of three.
From baby’s first studio session to stealing the show in a music video, Jack is already following in his dad’s famous footsteps!
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Watch: Baby Jack Steals the Show in Dad Justin Bieber’s Music Video