Justin Bieber is all set to return to music, and fans are already excited! According to Hollywood Reporter, Bieber is all set to release his seventh studio album on Friday, July 11.
This marks Bieber’s first full-length project since 2021’s “Justice,” which earned commercial and critical acclaim.
Fans have been on high alert after cryptic billboards featuring the word “Swag” alongside Bieber’s photo. The billboards appeared in both Iceland and Los Angeles this week, suggesting the album title.
According to US Weekly, an insider confirms that the photos Justin shared on his Instagram Story on Thursday, July 10 — featuring Hailey Bieber and their son Jack — are part of the artwork for his upcoming seventh studio album.
A digital billboard in New York’s Times Square revealed that the album will include 20 tracks, featuring titles like “All I Can Take,” “Go Baby,” “Butterflies,” “Dadz Love,” and “Forgiveness.”
Bieber Fans Can’t Keep Calm
A comment read: “Prince of Pop Is Back with His Album Tonight 🔥🔥”
Another added: “EVERYONE WAKE UP JUSTIN BIEBER IS BACK.”
One supporter said: “I’m not crying you are 😭❤️”. A nostalgic fan remarked: “I used to pray for times like this!!!”
Bieber Finished the Album in Iceland
As first reported by The Hollywood Reporter, Bieber traveled to Iceland in April to wrap up the album. The trip doubled as a creative retreat, where he hosted jam sessions and “vibed out” with close collaborators, according to insiders.
LA Sessions and Guest Features
According to a report published in Billboard, Justin Bieber, back in Los Angeles, hosted a series of informal jam sessions at his home, inviting a rotating crew of collaborators. Among them were his longtime DJ Tay James, musical director HARV, Carter Lang (who has worked with SZA), and artist Eddie Benjamin.
As per Hollywood Reporter, the upcoming album features contributions from Gunna, Sexyy Red, and Cash Cobain — all of whom Bieber has shown love for on social media in recent months.
He also tapped rising talent, such as U.K. singer Sekou and producer Dylan Wiggins, known for his work with Kali Uchis and The Weeknd. Some of these connections came together through Instagram DMs, giving this project a more personal and off-the-cuff vibe that reflects Bieber’s new chapter.
Bieber’s First Album Since Becoming a Father

Much has changed in Bieber’s life since his last album. He and his wife, Hailey Bieber, welcomed their first child last year, entering a new chapter as parents. While they’ve kept the details private, the milestone has added depth to Justin’s journey, both personally and musically.
The couple, who married in 2018, have continued to support each other publicly and quietly, often opting for a low-profile lifestyle focused on family and healing.
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Its Official! Justin Bieber’s Seventh Album Drops Friday