Alison Victoria Pays Tribute to Beloved HGTV Boss: ‘You Will Be Forever Missed’

HGTV star Alison Victoria is mourning the loss of Loren Ruch. The HGTV head of content and host of “HGTV House Party” died June 12, 2025, of acute myeloid leukemia. He was 55.

Alison Victoria Remembers Loren Ruch

On June 18, Victoria took to Instagram to share a photo of herself and Ruch dressed in pink on a bright pink carpet.

“@lorenruch, You helped me see this crazy world we were in together through your rose colored glasses and you will be forever missed,” the HGTV star wrote.

She continued, “To all of the lucky ones that knew you and loved you, my heart breaks with you. To @davidsalasnyc, I’m sending you all of my love and light during this darkness.”

Victoria added, “May your memory be eternal.”

Other HGTV stars also shared tributes to Ruch on social media. “The Flip Off” star Christina Haack wrote on her Instagram Stories: “Loren — You were one of the rare ones and the real ones. Everyone adored you. You are loved by so many and will be missed dearly.”

Warner Bros. Television Group Chair Pays Tribute

Channing Dungey, chair of Warner Bros. Television Group, sent a memo to staff members that paid tribute to Ruch and his immense contributions.

“Throughout his three-decade career, Loren was the rare leader who lifted everyone around him. Known for his unwavering dedication, endless kindness, and unshakeable integrity, Loren built not only hit shows but enduring relationships, serving as mentor, advocate and true friend to countless colleagues across the television landscape,” she wrote.

Dungey noted how Ruch made an impact that “stretched far beyond the screen.”

“Loren was the connective tissue of every room he entered — the glue that bound teams, departments, and friendships. He possessed the rare gift of making people feel seen, valued, and inspired to do their best work, she wrote.

The chair noted, “For Loren, work was never just about ratings or accolades, it was about people. He built teams that became families, forged friendships that lasted lifetimes, and leaves behind a legacy of creativity, compassion, and joy.”

She added, “For those of us lucky enough to have known and loved Loren, the things we remember, and cherish go far beyond his professional accomplishments. We warmly recall the way he supported his team and his colleagues, celebrating their victories and lending a sympathetic ear when things were difficult. Loren’s light touched everyone lucky enough to know him. Though gone too soon, he leaves behind a lasting imprint on both the television industry and the lives of those who loved him.”