HGTV star Heather Rae El Moussa has another new product line coming out — and this time, it’s home-related. “The Flip Off” star has partnered with Shein, launching a home collection of items that are both beautiful and affordable.
Heather Rae El Moussa Announces New Home Collection Collab
On June 16, People reported that El Moussa had partnered with SHEIN for a “budget-friendly” product line of home pieces that look high end.
The SHEIN x Heather Rae Must Haves home collection includes decor, furniture, and home accessories, all with a neutral color palette.
“I have been working on bringing luxury design to our flips and really elevating them, and I’m all about finding things that are budget-friendly so consumers can find things attainable,” she explained.
She noted that the products are all “so beautiful, so elevated, and at a great price.”
On June 16, El Moussa took to Instagram to share her big news. “So excited to finally share my favorite affordable home essentials in partnership with @shein_us!” she wrote in the caption. “These pieces bring beauty, comfort, and functionality to any space — without breaking the bank.”
She added, “Just search ‘HEATHER’ on SHEIN to shop my #SHEINxHeatherRae must-haves. Let me know which pieces you’re loving in the comments!”
In the video, she shared some ways to upgrade a kitchen, highlighting an oversized wood tray and a metal bar cart as two stylish options.
“I really hand-picked everything for you guys and I cannot wait to see them in your home,” she noted.
Heather Rae El Moussa Shares Her Favorite Products
El Moussa’s style includes items that are neutral, “chic,” and easy to add to any home decor.
“I’m really into neutral tones right now, but then adding pops of color with, say, flowers,” she told People. “So adding a vase to a house and then adding real flowers, that’s my favorite thing to do every single week.”
She also noted the large number of products in the new collection. “I think people are going to be surprised, when they shop my collection and then shop SHEIN, how many options there are with every single thing in your house that you could need — down to utensils, flatware,” El Moussa explained.
A lot of the items are for the kitchen, which she calls “the heart of the home.”
“The kitchen is where I spend most of my time. I spend a lot of time with the kids, entertaining friends and hosting,” the HGTV star shared.
She called the scratch-free, dishwasher-safe plates and bowls among her favorites in the collection, saying they are “a must for my household because of the kids.”
El Moussa added, “I’ve bought things in the past that were not dishwasher-safe, and it was a nightmare for me. So, these plates were my favorite.”
She’s also a fan of the fringe-trimmed umbrellas and outdoor lounge chairs because they give off vacation vibes. “It just made me feel like I was on a vacation, which, having three kids now and a husband, you don’t always get that,” El Moussa said.
She added, “So anytime I can have a glass of rosé by the pool, that’s a must for me.”
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Heather Rae El Moussa Launches Stylish Home Collection Line