HGTV’s Christina Haack Unveils Huge New Venture & How It Magically Came to Fruition

Three months after teasing on social media that she was developing her own line of champagne, longtime HGTV star Christina Haack has revealed her brand of bubbly will launch in the fall of 2025.

On April 23, 2025, the new Instagram account for her champagne brand, called Clé Cachée, posted a black-and-white photo of the “Christina on the Coast” star during a January trip to Reims, France. Haack shared the photo in her Instagram Stories at the time, sharing that she had begun working on her own line of champagne there, per People.

But the way it came to fruition involved some serious serendipity. Clé Cachée, French for “Hidden Key,” is a huge dream come true for Haack, who wrote on Instagram on April 24 that as she set her intentions for the future by creating a new vision board last October, “having a champagne line was the BIG goal.”

Christina Haack Shares Vision Board She Created to ‘Manifest’ Her Champagne Line

In her April 24 Instagram post, Haack shared a photo of her latest vision board — a collage of words and images representing a person’s goals and dreams for the future.

“Every 5 years or so I put together a ‘vision board,. she shared. “This is the vision board I did in October 2024. If you’ve never done one it’s a compilation of your dreams and goals. It can be anything and everything. Big goals, small goals, anything that resonates with you.”

Haack’s vision board included a photo of the Eiffel Tower in Paris, the prestigious Veuve Clicquot champagne vineyard, a yacht and private jet along with words like “billionaire,” “from grape vines to great times,” “manifest,” and “protection.”

“When you write your goals down and focus on them,” Haack wrote in her caption, “watch how quickly your life can change. When I did this board I had never been to Paris or Reims (Veuve Cliquot) and I didn’t have any plans to go. Within a month not only did I get to go to both – this trip also set the stage for embarking on my own champagne line. Having a champagne line was the BIG goal. As most of you know I love champagne and always have. To have my own fine champagne is legacy level for me.”

Captioning the photo of her in Reims posted by her new Clé Cachée Instagram account, she wrote, “When your 2024 vision board goal becomes a 2025 reality. Champagne > everything. 🥂”

Clé Cachée Features Sleek Black Bottle With Silver Accents

A new website launched on April 24 for Clé Cachée reveals its packaging: a sleek black bottle with its logo and label text in silver.

“The key to self-discovery is often hidden deep within,” the site’s homepage says. “Find it, unlock it and watch how quickly limitless possibilities open.”

Next to a glamorous photo of Haack in a black gown with gold and silver accents, the site notes that she “has long harbored a passion for high-end champagne.”

“Inspired by many visits to champagne houses throughout France, Christina has partnered with a vineyard and winemaker located in the Grand Cru region of Reims to create her own champagne collection,” the site continues. “Grand Cru grapes are known for producing the highest quality champagne grapes in all of France.”