As the iconic small-town series “Gilmore Girls” celebrates its 25th anniversary, all seven seasons are moving into a cozy new home at Hallmark Channel, the network announced on July 18, 2025.
The show, which started on The WB in October 2000 and aired its last season on The CW in May 2007, is a perennial favorite, with Lauren Graham as single mom Loralei Gilmore and Alexis Bledel as her whip-smart, teen daughter Loralei “Rory” Gilmore.
Ayn Prince, Hallmark Media’s VP of Programming & Acquisitions, said in a press statement provided to EntertainmentNow, “The success of the ‘Gilmore Girls’ universe is a testament to the power of storytelling that is centered around love, family, and close-knit community. Hallmark shares the same passion for feel good, whimsical content and characters, making this show and its ever-growing fandom the perfect addition to our Hallmark Channel viewing experience.”
When Will ‘Gilmore Girls’ Air on Hallmark Channel?
Hallmark MediaAccording to a press release, “Gilmore Girls” will make its Hallmark Channel debut on August 25, airing weekdays from 2 to 6 p.m. Eastern time and on weekends from 8 to 10 a.m. Eastern time. Deadline reported that Hallmark will air episodes in “sequential order,” beginning with the pilot.
In addition to Graham and Bledel, the cult classic also features Scott Patterson as Luke Danes, Melissa McCarthy as Sookie St. James, Kelly Bishop as Emily Gilmore, and Edward Herrmann as Richard Gilmore.
As fans watch along with the series, they’ll also see appearances by stars like Milo Ventimiglia (as Jess Mariano), Chad Michael Murray (as Tristin Dugray), and Adam Brody (as Dave Rygalski).
The network said in its release that fans can also look forward to “special occasion marathons” of the show.
Diehard ‘Gilmore Girls’ Fans Can Stock Up on Hallmark’s 25th Anniversary Show Merch
Although “Gilmore Girls” is nearly two decades old, the series has had serious staying power, resurging in popularity after Netflix made episodes available in 2016, per Deadline.
Set in the idyllic, fictional town of Stars Hollow, Connecticut, the show follows single mom Loralei as she runs the Dragonfly Inn and chronicles the coming-of-age adventures of daughter Rory, who attends a private school and dreams of attending an Ivy League university.
Conveniently, Hallmark’s online and retail stores have a huge collection of adorable “Gilmore Girls” merchandise, including a 25th anniversary set of colorful appetizer plates and “My Heart is Home in Stars Hollow” tea towel.
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‘Gilmore Girls’ Finds New Home at Hallmark Channel: Full Details