The Queen of Country and the Queen of Bling are at it again! Dolly Parton and Kendra Scott have teamed up for their second jewelry collaboration. This one is all heart, butterflies, and pure Dolly magic, of course!
Following the sparkling success of their first collection in 2024, which was inspired by “Love Is Like a Butterfly,” the dynamic duo has returned with a new line. This time it’s dedicated to one of Parton’s most iconic hits, “I Will Always Love You.” And let’s just say, if your jewelry box was missing a little rhinestone romance, your time has come. Don’t believe us? Just ask Carly Pearce!
Described as “a celebration of music, fashion, and female empowerment” by Kendra Scott herself, the 10-piece capsule collection launched this June. It’s all about timeless glam with a generous helping of Dolly’s signature flair. Think sculpted hearts, delicate butterflies, and just enough sparkle to make you feel like you’re walking onto the Grand Ole Opry stage.
“We made sure to weave in motifs that capture the essence of the song and our brand,” Scott told People, explaining how the collaboration reflects not only Dolly’s lyrics but also the brand’s message of joy and self-expression.
The Dolly Parton x Kendra Scott collection ranges from $70 to $198 and is available now online and in stores. So go ahead, treat yourself, and maybe hum a little “I Will Always Love You” while you’re at it.
A Partnership Rooted in Purpose — & Glitter
Sure, the pieces are gorgeous, but this collab isn’t just about looking good. It’s about doing good, too.
Through their partnership, Parton and Scott are joining forces to promote literacy nationwide. The Kendra Scott Foundation’s Yellow Library initiative is teaming up with Parton’s legendary Imagination Library to get books into the hands of children across the country. It’s sparkle with substance, which is a stylish way to support the next generation of readers.
“I love that through this collaboration, Dolly and I are bringing our passion for advocating for childhood literacy together,” Scott shared.
The friendship between the two began back in 2022 when they met backstage at one of Parton’s Texas concerts. What started as a warm conversation quickly turned into a creative bond. “We just clicked,” Scott said. “She had known about my jewelry, and the next thing I knew, we were like, ‘Let’s go into business together.’”
And just like that, a Texas jewelry empire and a Tennessee legend joined forces. Safe to say the results have been nothing short of dazzling.
What’s Next for Dolly Parton?
Even at 79, Parton isn’t slowing down. After her rock debut with “Rockstar” in 2023, the genre-hopping icon continues to expand her empire, from fashion and fragrance to philanthropic work, to books, and now jewelry. With this latest Kendra Scott collab, she’s once again proving that rhinestones and real impact can go hand in hand.
“I just naturally always wanted to be more than I was,” Parton told People. “I just had an inner thing that wanted to do more on the outside.”
Whether you’re in it for the heart-shaped lockets, the butterfly-studded earrings, or the fact that every purchase helps get books to children, this collection is peak Parton.
It’s bold, beautiful, and full of love.
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Dolly Parton Drops ‘I Will Always Love You’ Jewelry Collection — With Sparkle to Match