Madison LeCroy Reveals How ‘Southern Charm’ Co-Stars Helped With Her Business Launch

Madison LeCroy revealed that her “Southern Charm” co-stars helped her with the launch of her new sleepwear line, LeCroy.

Speaking with Page Six in March 2025, the Bravo TV personality shared that her co-stars tested out some of the designs for her capsule collection during a cast trip to the Bahamas last season. LeCroy also noted that her new business is a family affair alongside her husband, Brett Randle, and 12-year-old son, Hudson.

LeCroy’s online business launched in early March.

Madison LeCroy’s Co-Stars Offered Their Support During a Cast Trip

While talking about her new line, LeCroy revealed that her friends from “Southern Charm” served as impromptu models when they were all in the Bahamas last summer for filming. “I had them testing out the fabrics and the fits because all of us are completely different body types,” LeCroy shared. “Venita [Aspen] is  an extra small and Molly [O’Connell] is 5-foot-9.”

She told the outlet that co-stars Salley Carson and Taylor Ann Green also served as fit models, while Sewing Down South founder Craig Conover shared his input on the designs.

LeCroy also received support from her co-stars following the launch.

“Amazing. Congratulations! Ordering now,” her ex, Austen Kroll, wrote in the comment section to her Instagram post announcing the LeCroy.com website was live.

“😍😍😍😍 chic AF!” added pal Leva Bonaparte.

Madison LeCroy Spent More Than a Year Developing Her Collection

Fans have seen LeCroy’s love for cute pajamas during her many seasons on “Southern Charm.” While filming season 9, she wore a white and blue pajama shorts set during a cast trip, per the Big Blonde Hair fan site. She has also recommended pajama sets on her Amazon Livestreams.

LeCroy first announced that she was working on developing her own capsule collection in December 2024. “I’m coming out with a pajama line and it will be called LeCroy,” she told The Daily Dish at the time. “And so, I am working on that because I want it to be just perfect. But we will definitely be seeing that in 2025.”

She noted that her goal was to offer luxurious sleepwear that would be affordable for fans. On her new website, prices for pajama sets called Sunset Soiree, Golden Hour, and The Champagne Nights range from $89 to $98. The Pillowtalk robe sells for $118. LeCroy has plans to expand the line in the future.

LeCroy, who is pregnant with a baby girl, told fans she hopes to pass the business down to her daughter someday. “I’m about to launch my pajama line LeCroy, and if it blows up the way I think it will, that’s going to be hers,” she told fans on Amazon Live in early March.