‘Southern Charm’ Star Teases Big Business Launch for 2025

Madison LeCroy has big business news.

In a December 2024 interview, the “Southern Charm” star revealed she will launch a new pajama line after spending a year developing a capsule collection. “I’m coming out with a pajama line and it will be called LeCroy,” she told The Daily Dish. “And so, I am working on that because I want it to be just perfect. But we will definitely be seeing that in 2025.”

“The pajamas that I’ve worn in the past, a lot of people have let me know that it wasn’t in their budget,” she added. “So I wanted to make sure that I could give them still that quality but also affordable for them.”

LeCroy noted that she will start with a collection of basics and add other prints later. There is no official date for the launch of “LeCroy.”

Madison LeCroy Has Shared Some of Her Past Pajama Favorites With Fans

Lecroy is known for her love of pajamas and loungewear.

In 2022, she told E! News one of her biggest travel essentials was the Nufiwi Women Pajamas Set. “They’re super comfortable,” she said. “I prefer my pajamas to be oversized, so if you want to bump up a size for this, I would probably do so.” She added that the satin pajama top could be paired with regular pants and would be suitable to wear to the airport.

Lecroy also partnered with Victoria’s Secret and shared some of her favorite pajama looks for Valentine’s Day. In a Reel posted to her Instagram page in February 2024, she modeled a pink robe and matching lingerie as well as a two-piece white pajama set with red heart lollipops all over it.

“Tell me this isn’t the cutest set you’ve seen for Valentine’s Day,” she said of the $80 button-up pajama set. “Like, I’m actually obsessed. This is going to be my choice for my slumber party. Still sexy, but still really cute.”

Madison LeCroy Is All About Having a Pajama Night

Fans have seen LeCroy wear cute pajamas on ‘Southern Charm.” In season 9, she wore a white and blue pj shorts set during a cast trip, per the Big Blonde Hair fan site.

In September 2024, she posed on TikTok wearing a two-piece satin pajama top and pants. “Pajama night with the ladies,” she shared.

She also teased plans to wear matching Christmas jammies with her husband, Brett Randle, and son, Hudson. “Holiday plans—matching pajamas, apple cider, and a lot of presents,” she told E! News just ahead of the 2024 holiday season.