‘Big Brother’ Trolling Fans with Series of Season 27 Teases

If there’s one thing “Big Brother” knows how to do (aside from locking people in a house with no privacy and watching the chaos unfold), it’s build hype. And it seems like Season 27 is getting a head start on the summer buzz because the show’s social media team just kicked off a mysterious breadcrumb trail that fans are absolutely eating up.

The Posts That Started It All

The teasing began on Thursday, May 1, when the official “Big Brother” Instagram dropped a cryptic clip. The short video showed a computer screen creating a new file labeled “BB27” and dragging an announcement file into it. The caption? Just the iconic hashtag: #BB27. That’s it. That’s the post. And yet, fans immediately lost it.

Fast forward to Wednesday, May 7, and the suspense kicked up a notch. The account shared a stunning pic of host Julie Chen Moonves posing on the CBS Fest 2025 blue carpet. “the queen of summer is defrosting… it’s almost time…… 😶😶☀️☀️😎😎” is what the caption boasted this time.

Let’s be honest, calling Julie “the queen of summer” is so real; because it just doesn’t feel like summer TV without her signature sign-off and elegant smirks.

The Most Chaotic Tease Yet? 

But the best tease so far dropped Thursday, May 8. Fans had flooded the comments of previous posts asking for a premiere date, and instead of giving us what we wanted, the “Big Brother” team gave us… literal fruit. The video featured a bunch of actual dates (yep, the kind you eat), with the caption: “y’all consider this a date? 🤔🧐”

Savage. And hilarious. And honestly, peak “Big Brother” trolling.

Season 27 Premiere Date?

Each post has leaned into “Big Brother’s” signature flair for mystery, offering just enough to stir speculation without giving the game away. Whether it’s a quiet file being named, a queen thawing out for summer, or a pun-packed fruit joke, the series is clearly having fun with the buildup. It seems like the marketing team knows exactly how to keep eyes locked in… and it’s working.

While we still don’t have a premiere date, these posts confirm one thing: “Big Brother” Season 27 is coming and the countdown has unofficially begun. The slow rollout, the cheeky captions, and the fan frenzy in the comments? It’s all part of the game.

So get your pool floaties ready, because if history tells us anything, the real drama starts way before the first eviction. And maybe keep an eye on the “Big Brother” Instagram for more updates.